Crafting Change Through Fashion
Beulah is more than an ethical luxury womenswear brand; it’s a movement using fashion to combat modern slavery. Founded after a transformative trip to Delhi, Beulah’s mission is to empower women escaping cycles of abuse and poverty by providing them with sustainable employment and skills. Their collections fuse timeless elegance with traditional craftsmanship, each piece designed with purpose.
Capturing Elegance with Impact
OX partnered with Beulah London to bring their AW24 collection to life, capturing the sophistication and courageous spirit of the Beulah woman. For cause-led brands, photography does more than showcase products—it tells a story that resonates, driving engagement and elevating the brand’s mission. In fashion, where imagery is key to communicating identity, brands like Beulah demonstrate how photography can bring purpose to the forefront, building authentic connections and amplifying impact.
Our Team
Jesse Oxford
Founder & Chief Catalyst
Jesse Oxford
Founder & Chief Catalyst
Jesse Oxford
Founder & Chief Catalyst
Here are the five things you should know about me. I effortlessly imagine new ideas and approaches that lead to significant impact. Constraints inspire me to achieve impossible outcomes. As a transformational leader, I see more in people, call it out and provide opportunities for them to realize their potential. In every interaction, I spark deeper understanding and inspire people with motivating word pictures. My daily habit is to investigate a surprising variety of information and apply it in uniquely useful ways.
These five things are true of me in every area of my life, and they are the core skills and practices that allowed me to build the team at OX Creative where we create purposeful campaigns that inspire GOOD in our world.
Our work has been referenced in a speech by President Obama, resulted in over a billion dollars in charitable contributions, included figures like Facebook’s Sheryl Sandberg, and the son of Ugandan military dictator Idi Amin. If you’re still reading this, you might be interested to also know I've been awarded for cinematography at Cannes.
Tony Sorrentino
Chief Executive Officer
Tony Sorrentino
Chief Executive Officer
Tony Sorrentino
Chief Executive Officer
Tony is an accomplished strategist, facilitator, and guide. When he was a kid, his fourth grade teacher told him he asked too many questions; today he uses questions as a superpower.
At OX, Tony guides clients and staff to discover perspective, clarity, and breakthrough. He is certified in the Paterson Process in both StratOp and LifePlan, and applies those skills as he develops brand and campaign strategies for our client’s most important work.
Before joining the team at OX, Tony served for a decade at Willow Creek Community Church as a worship leader, executive producer, and creative director. Outside of OX, he’s most at home hiking in the mountains, writing a song, or checking out a new restaurant with friends.
Olivia Ludwick
Chief Operations Officer
Olivia Ludwick
Chief Operations Officer
Olivia Ludwick
Chief Operations Officer
Olivia is a natural at providing a world class experience for our clients. Olivia’s charismatic personality and solution focused communication style has made clients into lifelong partners.
Before joining the team, Olivia worked in account management at DDB for the National McDonald’s account. She served as a reliable project leader for multiple national campaigns. Olivia brought years of experience to OX where she could trade in “selling fries” for bringing more good into the world!
Outside of OX, Olivia writes, renovates homes with her husband Josiah and enjoys time with her three adorable kids—Jayden, Liam, and Ellie.
Stephanie Alcaino
Head of Creative
Stephanie Alcaino
Head of Creative
Stephanie Alcaino
Head of Creative
Steph is a curious, multi-disciplinary creative with over a decade of experience in the creative industries. Having worked in Australia, France, the UK, and now the US, she brings a unique blend of intercultural insights to her work. Steph is passionate about shaping creative ideas and strategies that not only resonate locally but also have a global impact.
Before joining OX, Steph co-founded a boutique creative agency in London, specializing in building brands and campaigns using cultural insights. Additionally, she has honed her skills as a commercial photographer, taking her on journeys around the world.
Outside of OX, Steph loves to stay active and enjoys exploring London with her husband. A true bookworm, she can often be found immersed in a good book or browsing bookshops to add more gems to her collection
Steven Abraham
Head of Strategy
Steven Abraham
Head of Strategy
Steven Abraham
Head of Strategy
Steven is a visionary strategist and creative dedicated to empowering cause-driven organizations. With over a decade of experience in nonprofit and communications, he leverages insight-driven planning to craft transformative solutions that inspire meaningful change.
Before joining OX, Steven founded a creative and consulting agency that helped organizations achieve brand and organizational clarity and develop holistic marketing campaigns.Outside of OX, Steven enjoys exploring new cities and cultures with his wife and two daughters.
You’ll often find them trying new restaurants or enjoying a cup of craft coffee while dreaming up their next home project.
Jen Oxford
VP, Relationship Development
Jen Oxford
VP, Relationship Development
Jen Oxford
VP, Relationship Development
Building relationships is Jen’s specialty. She has honed this skill in various industries, including publishing, tech, land development, and pastoral ministry. “Ask great key questions and always be curious how that fits into the big picture.” Jen’s unique level of inquiry builds the foundation for each OX partnership, all toward creating more good in the world together.
Inside and outside of OX, Jen is married to founder Jesse. Jen loves to dance (west coast swing and two-step are favorites), hunt at flea markets for vintage finds, sew, and spend time snuggling with her furry son, Boots.
Katie Kick
Executive Creative Director
Katie Kick
Executive Creative Director
Katie Kick
Executive Creative Director
Katie is an uncommonly gifted visual storyteller with a passionate drive to get it exactly right for our clients. Katie has an innate knack for how creative and strategy work hand in hand, and her background in sculpture and fine art anchors her design work in tangible meaning.
Katie found her way onto the OX team while she was working as an in-demand freelance designer. We liked her so much that we basically begged her to join the team (no, but actually).
Outside of OX, you can find Katie tackling a project with her husband Travis, or spending time with their son, Griffin.
Cassie Criminger
Creative Director
Cassie Criminger
Creative Director
Cassie Criminger
Creative Director
Cassie is a storyteller at heart who loves casting vision and creating solutions that excite and inspire brands to be and do more.
Before joining the OX team, Cassie worked in a wide design capacity in both the for-profit and nonprofit sectors. She views her role as a creative as both an observer and explorer, seeking out clear and creative ways to provoke thought and encourage action.
Currently living in the heart of Chicago, Cassie enjoys walking the lakefront and park trails in the city. Her favorite Saturday entails curating vintage pieces, wandering the art museum, or exploring a new local spot in the city with friends.
Liv Hayes
Senior Project Manager
Liv Hayes
Senior Project Manager
Liv Hayes
Senior Project Manager
Liv has a huge heart for her team and the work OX’s clients are doing daily!
Liv brings warmth and an inviting spirit to the team. She approaches her work as she approaches the world, with curiosity and a passion for leaving things better than she found them!
At OX, Liv works to identify the unique needs of each client and the creative team as she oversees project timelines from planning to completion.
Outside of OX, Liv spends her free time admiring the historic buildings surrounding her home in Chicago or reading by the lake!
Amanda Kemmeling
Head of Finance and Administration
Amanda Kemmeling
Head of Finance and Administration
Amanda Kemmeling
Head of Finance and Administration
Amanda is an enthusiastic lover of the way numbers can paint a story. Her background in Communications gives her the ability to convey potentially complex financial information in relatable and meaningful ways.
Before coming to OX, Amanda served for more than 15 years in a Financial and HR Leadership role at a Managed Services Provider (MSP). At OX, Amanda views her role as a Keeper of OX's financial integrity, a steward of OX's thriving culture with OXs Mission (their "North Star") at the center of it all, and a proactive communicator serving OX's team of creatives and OX's clients with a value of accuracy and transparency in all financial interactions.
Outside of work, you can find Amanda waking up early to run with the Peloton LeaderBoard (the LB), listening to her latest audiobook, planning themed date nights for her and her husband, Jeffrey, dancing to Frozen's "Let it Go" with their daughter Ellie Mae, taking walks along the river with Amanda’s two “big kids” Adeline and Barrett and seeking out unique vintage pieces for their historic home along the Fox River in Illinois.
Samuel Gordon
Project Manager
Samuel Gordon
Project Manager
Samuel Gordon
Project Manager
Samuel is a project manager with a knack for getting into the details and a passion for problem-solving. He thrives on collaborating with clients to uncover what makes each project tick, always fueled by his love for nonprofits and brands multiplying good in the world.
Before joining OX, Samuel honed his skills as a web strategist at one of our partner agencies. His career journey has also taken him through higher education and corporate marketing, where he gained valuable insights into building impactful strategies.
Outside of OX, Samuel can be found mastering cardistry, pulling espresso, or diving into the world of film photography. And here’s a fun twist—he also holds a minor in theatre!
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