A campaign for the Life Application Study Bible, the best-selling study Bible of all time
Tyndale approached OX with a tall order. “We’re about to launch the 3rd Edition of the Life Application Study Bible,” they said. “And we need to create a campaign that makes the best even better.” This deeply loved title was about to be introduced to a new generation of readers, and the campaign needed to go beyond mere awareness; it needed to spark another crop of raving fans.
Beginning with strategic discovery, we developed the succinct and poignant campaign tagline “For all times.” From there, we set to work bringing the campaign to life in two attention-grabbing films (one to build the brand story, and the other to show off the product), with correlated print ads, radio spots, and social content for each.
film | creative direction | custom scoring | art direction | motion graphics | design
The brand film tells the emotive story of a woman whose father gifts her a Bible as she leaves for college, showing its impact throughout the arc of her life. Meanwhile, the product film breaks the boundaries of what viewers have come to expect in the publishing space. This candid and cheeky ad highlights the features and benefits of the Life Application Study Bible, with an ironic spin.
OX pairs creativity with clarity in a way that leaves you speechless. We count working with OX as one of our greatest gifts, and we look forward to a long-term relationship with them.
President - Paterson Center
As the leader of STORY, an industry-leading conference for storytellers, I’ve had the opportunity to get to know dozens of creative agencies. From massive, legendary ad agencies to small creative shops, OX is the one group who has consistently continued to outshine and over-deliver time and time again.
Owner, Creative Director - STORY Conference
OX took care of every detail before, during and after the production, which made it nearly impossible to stress about the project. I felt a level of comfortability that I haven't felt working with any other agency before.
Storyteller, Brand & Community, lululemon
What set OX Creative apart was their ability to capture our heart for what we wanted to do and come back with ways to creatively make it happen beyond what we had envisioned. The creative process exceeded our highest expectations.
RT & Tim Phillips
President & Director of Strategy, CORE Unites
OX had a uniquely strong ability to connect with our values and mission, while delivering breathtaking creative thinking and use of unexpected media for communication across generations.
Brand Director, NLT and LASB, Tyndale Publishers
Taking Lululemon’s global audience up close and personal in their state-of-the-art retail experience.