Innovative storytelling, for all times.

A campaign for the Life Application Study Bible, the best-selling study Bible of all time

Tyndale + OX

How do you introduce the latest version of the best-selling study Bible of all time? Compel the heart and convince the mind.

Tyndale approached OX with a tall order. “We’re about to launch the 3rd Edition of the Life Application Study Bible,” they said. “And we need to create a campaign that makes the best even better.” This deeply loved title was about to be introduced to a new generation of readers, and the campaign needed to go beyond mere awareness; it needed to spark another crop of raving fans.

Beginning with strategic discovery, we developed the succinct and poignant campaign tagline “For all times.” From there, we set to work bringing the campaign to life in two attention-grabbing films (one to build the brand story, and the other to show off the product), with correlated print ads, radio spots, and social content for each.


film | creative direction | custom scoring | art direction | motion graphics | design

Brand Film

To fully win both hearts and minds, we collaboratively developed two unique pools of content, each to serve a specific purpose.

The brand film tells the emotive story of a woman whose father gifts her a Bible as she leaves for college, showing its impact throughout the arc of her life. Meanwhile, the product film breaks the boundaries of what viewers have come to expect in the publishing space. This candid and cheeky ad highlights the features and benefits of the Life Application Study Bible, with an ironic spin.