Taking Lululemon’s global audience up close and personal in their state-of-the-art retail experience

A suite of head-turning social content, created in lightning-fast time

LULULEMON + OX

About to launch a brand-new retail concept, iconic fitness brand Lululemon needed to get people talking

Their first “full-expression” experiential store features multiple fitness studios, a meditation space, and “Fuel,” where you can replenish after your workout with breakfast, lunch, and dinner. Their neighborhood focus (complete with a team of hand-picked local ambassadors) was built on a desire to be truly local. But the story deserved to be seen by the world.

OX created a suite of organic content and paid ads, centering around an IGTV episode, giving viewers all over the world a first-hand tour of all the new store had to offer. Their goal? “Give people FOMO,” they told us. Challenge accepted.

Shot, edited, and delivered in a record-breaking 48 hours, the content exceeded their goals.

SERVICES

Creative Direction | Film | Strategy | motion graphics

INSTAGRAM TV EPISODE

The space offered plenty of eye candy for us to work with, but it was important to not let the beauty of the space overtake the fun of the content. Lululemon’s brand called for an energetic, tongue-in-cheek approach, so we worked with ambassador Jeremy Walton on a script packed with veggie puns and light-hearted moments.

Developed specifically for IGTV, our content and design prioritized eye-catching visuals to first stop the scroll, then keep users engaged till the very last frame.

OX pairs creativity with clarity in a way that leaves you speechless. We count working with OX as one of our greatest gifts, and we look forward to a long-term relationship with them.

David Mitchell

President - Paterson Center

As the leader of STORY, an industry-leading conference for storytellers, I’ve had the opportunity to get to know dozens of creative agencies. From massive, legendary ad agencies to small creative shops, OX is the one group who has consistently continued to outshine and over-deliver time and time again.

Harris III

Owner, Creative Director - STORY Conference

OX took care of every detail before, during and after the production, which made it nearly impossible to stress about the project. I felt a level of comfortability that I haven't felt working with any other agency before.

Courtney Clinkert

Storyteller, Brand & Community, lululemon

What set OX Creative apart was their ability to capture our heart for what we wanted to do and come back with ways to creatively make it happen beyond what we had envisioned. The creative process exceeded our highest expectations.

RT & Tim Phillips

President & Director of Strategy, CORE Unites

OX had a uniquely strong ability to connect with our values and mission, while delivering breathtaking creative thinking and use of unexpected media for communication across generations.

Jim Jewell

Brand Director, NLT and LASB, Tyndale Publishers

Core

Bringing a brand to life, from first steps to final cut

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