Taking Lululemon’s global audience up close and personal in their state-of-the-art retail experience

A suite of head-turning social content, created in lightning-fast time


About to launch a brand-new retail concept, iconic fitness brand Lululemon needed to get people talking

Their first “full-expression” experiential store features multiple fitness studios, a meditation space, and “Fuel,” where you can replenish after your workout with breakfast, lunch, and dinner. Their neighborhood focus (complete with a team of hand-picked local ambassadors) was built on a desire to be truly local. But the story deserved to be seen by the world.

OX created a suite of organic content and paid ads, centering around an IGTV episode, giving viewers all over the world a first-hand tour of all the new store had to offer. Their goal? “Give people FOMO,” they told us. Challenge accepted.

Shot, edited, and delivered in a record-breaking 48 hours, the content exceeded their goals.


Creative Direction | Film | Strategy | motion graphics


The space offered plenty of eye candy for us to work with, but it was important to not let the beauty of the space overtake the fun of the content. Lululemon’s brand called for an energetic, tongue-in-cheek approach, so we worked with ambassador Jeremy Walton on a script packed with veggie puns and light-hearted moments.

Developed specifically for IGTV, our content and design prioritized eye-catching visuals to first stop the scroll, then keep users engaged till the very last frame.