Their first “full-expression” experiential store features multiple fitness studios, a meditation space, and “Fuel,” where you can replenish after your workout with breakfast, lunch, and dinner. Their neighborhood focus (complete with a team of hand-picked local ambassadors) was built on a desire to be truly local. But the story deserved to be seen by the world.
OX created a suite of organic content and paid ads, centering around an IGTV episode, giving viewers all over the world a first-hand tour of all the new store had to offer. Their goal? “Give people FOMO,” they told us. Challenge accepted.
Shot, edited, and delivered in a record-breaking 48 hours, the content exceeded their goals.
Creative Direction | Film | Strategy | motion graphics
Developed specifically for IGTV, our content and design prioritized eye-catching visuals to first stop the scroll, then keep users engaged till the very last frame.