Brand strategy and documentary storytelling for CORE
based in Austin, TX collaborated with OX from dream to done on the launch of their new brand, tailored specifically for modern men. Through discovery workshops, competitive analysis, and brand recommendations, we worked together to surface CORE’s unique identity in messaging, voice, and visuals. CORE tasked us with telling the true stories of 10 men from all walks of life, authentically sharing both their victories and defeats on film, with the ultimate goal of inspiring others to do the same.
Like launching anything new, this project was, in every sense, a labor of love. For over two years from start to finish, we partnered with CORE to help them understand themselves clearly and refine everything from their visual identity to their business model. Full of unexpected twists and challenging turns, the end result is a brand we’re proud to have built together.
Branding | Film | Creative Direction | Motion Graphics | Custom Scoring | Design | Art Direction | Copywriting
"We love what OX does and how they do it. We would not be where we are today as an organization without them. Our hope is for many, many more opportunities to partner with them in the fulfillment of the vision and mission before us."
RT & Tim Phillips
OX pairs creativity with clarity in a way that leaves you speechless. We count working with OX as one of our greatest gifts, and we look forward to a long-term relationship with them.
President - Paterson Center
As the leader of STORY, an industry-leading conference for storytellers, I’ve had the opportunity to get to know dozens of creative agencies. From massive, legendary ad agencies to small creative shops, OX is the one group who has consistently continued to outshine and over-deliver time and time again.
Owner, Creative Director - STORY Conference
OX took care of every detail before, during and after the production, which made it nearly impossible to stress about the project. I felt a level of comfortability that I haven't felt working with any other agency before.
Storyteller, Brand & Community, lululemon
What set OX Creative apart was their ability to capture our heart for what we wanted to do and come back with ways to creatively make it happen beyond what we had envisioned. The creative process exceeded our highest expectations.
RT & Tim Phillips
President & Director of Strategy, CORE Unites
OX had a uniquely strong ability to connect with our values and mission, while delivering breathtaking creative thinking and use of unexpected media for communication across generations.
Brand Director, NLT and LASB, Tyndale Publishers