Event Creative Direction STORY CONFERENCE Create the campaign art for a conference designed for creatives and artists? OX was up for the challenge. Fully exploring Story’s “Alice In Wonderland”-based theme, OX brought the vision to life, pushing the limits with stunning visual art. Creative Concepts We presented four creative approaches for STORY’s Alice in Wonderland theme. Each centered around a unique analog object: a mirror, the Mad Hatter’s hat, tea, and a pocket watch. The mirror concept was ultimately chosen as the central visual because mirrors help us to recognize the madness within ourselves, which tied into the theme quote.