Paterson had long been built as a training company, but to continue their growth, they needed to not only shift their business model, but also revamp their brand. What’s more, they needed a strategy to reintroduce themselves to the world, and onboard their existing audience to their new identity. OX jumped in with both feet, building a brand based on their storied heritage, and emphasizing the value in their winning new approach.

Paterson Branding